Law Practice, unlike other businesses, is a highly skill-oriented and as well as involving profession. The senior lawyers are vested with Hugh responsibilities toward forwarding their client’s interest and it consumes all their time. This leaves zero or marginal productive time towards the expansion of their clientele or branding their law firm. As a result of that, the collective firm is never spoken of and the individual lawyers are projected as front face towards customer acquisition. Ultimately it all narrows down to huge dependency on the key partners and when the partners leave, the firm suffers significantly.

The right approach here is to treat firm as a distinct identity from that of its key drivers. And efforts should be made in projecting the firm’s brand image rather than individual partners. Further, the partners should be allowed to focus on their core competency rather than business development. It is necessary to designate specialists of critical activities like business development in order to scale up. In addition to that, the Professional system is significantly useful resulting in the higher conversion of prospects to clients.
Business development module also helps you track the status of ongoing enquiries and allow a complete awareness of ongoing conversation to better facilitate the prospects. LegalXGen Enquiry module is a comprehensive business development system with all the required functionality.

Enquiry management in LegalXGen helps you in extensive client data capture and makes it intelligently available whenever needed. It also helps you to mark followers, assign owners to the enquiry, save notes and attachment. And the best part is, it generates all the crisp analytical reports for conversion of enquiry, receipt of enquiry across industries, the status of enquiry, etc.
Thus if you are a Senior Partner, LegalXGen gives you a 360 degree alert on the business development and growth of your Law Practice, without you getting involved any of it.