Law practice is a niche business and there are limited avenues for promoting Law Firms. No direct advertisement is allowed or effective in generating business for Lawyers and the contemporary means of word of mouth and reference is no longer efficient because of cut-throat competition and globalization. Thanks to the growth of internet and social media, Law Firms no can target a wider customer base with practically no cast. Here are few platforms, to effectively target desired customer segments.

• Websites, Blogging and content writing

If you don’t have a website or blog, then get it done. This needs to be a high priority. Everyone and everything are going mobile (smartphones and tablets) so make sure your site is mobile responsive (no exceptions). Update your success stories and float quality content in blogs and posts with engaging infographics.

• Twitter

Twitter is the best medium to share your quirky captions and posts to over millions of people and position your brand.

• LinkedIn

Probably the best platform to promote branding of your Law firm. It also lets you connect with the genuine prospects and getting eyed on in Legal Industry.

• Facebook

Facebook has over a billion users all around the globe and multiple communities and groups of your segment

• Instagram and Snapchat

Instagram and snap chat are very popular among the youngsters and leveraging those mediums for branding your Law firm can help you target a large number of aspiring entrepreneur and seed startups.

• YouTube

Having a youtube channel and periodically streaming some free legal knowledge can effectively bring your Law Firm in limelight, as videos are more soothing them reading for most of the people.
Apart from the above mentioned, there can be several others factors which can provide useful for the Law Firm and can significantly turn around the statistics of lead intakes by optimally utilizing the internet and social platforms.