Do you know that having a social media presence has become a must for doing business in today’s society and this is equally applicable to law firms?

In fact, 4.62 billion people currently use social media and as of 2019 and 2020, the average daily social media usage of internet users worldwide amounted to 145 minutes per day. That implies a law practice that does not connect with the public on at least one or two social media platforms is practically considered to be invisible to the general public. And believe me, this is a huge missed opportunity, because having a strong social media presence may help lawyers attract new clients and build important relationships.

You must be wondering, is it required even for your law firm to have a social media presence?

So, let’s talk in numbers to make it clear for you.

Customers turn to social media to conduct research before making a purchase in 54 per cent of cases. A potential client will look at your social media before deciding to contact you. 71% of customers who have a good experience with a business on social media will tell share positive word of mouth to their friends and relatives about it.

Additionally, 81 per cent of lawyers say they use social media for professional purposes, as per a report by Attorney at Work. 77 per cent of these experts said their companies have a social media presence as well. According to the American Bar Association, 75% of its members have a LinkedIn account, 26% have a Facebook account, and 10% have a Twitter account.

These figures point to the same conclusion: if you don’t have a social media presence, you’re missing out on valuable leads and referrals. Hence, it’s time for your law firm too to get on board.

It won’t be a matter of surprise if I comment that, despite this, many law firms are still struggling to implement effective social media marketing strategies that create quality leads and engagement.

So, lets dive in to understand the Top 5 Social Media Management Tips for Law Firms right away

1. Define your Goals & Plan
   What are your goals for using social media? Do you wish to increase your client base? Do you want to raise your brand’s visibility in the legal community? Do you want more people to visit your website?
   
   Having clearly defined goals aids in the creation of a workable plan for its successful execution. Make sure you have short- and long-term professional social media goals that are both practical and feasible. You may use those goals to direct your social media marketing once you know what you’re searching for.
   
   Also, design a plan for all of your social media accounts. My recommendation is to start with only one. By creating too many social accounts, you’re more likely to become overburdened and unable to devote the necessary time and attention to each one, potentially resulting in ethics violations or abandoned social accounts, which will do more harm than good to your organisation.
2. Content
   Above mentioned plan and strategies would not be complimented if you do not publish contents that are exciting and engaging for the target audience as posting low-quality content is equivalent to not posting at all.
   
   Put together a list of the kind of content you’ll publish on your social media platforms. It’s a good idea to think about what your target audience expects as you design your approach, whether you want to create the original post as part of your marketing plan, share old information, or focus on connecting with people in comments.
   
   Remember that not all content is suitable for all social media platforms. Create and share content that is relevant to your objectives and adds value. It should be informative or assist audience members in solving problems. You could, for example, upload content on legal terms and examples, as well as news about trials or changes in the legislation or use of technology in the legal industry.
   
   You can even post pictures of your co-workers attending a legal conference, engaging in a community event, or even celebrating birthdays and anniversaries at work. Your company’s principles, culture, and employees may all be seen via the lens of social media.
   
   As a rule of thumb, always strive to frame your written material around the problems that your audience is facing and keep them involved
3. Keywords & Right Visuals
   You might have incredible stats to share, but merely typing and posting them will not garner the attention they deserve. Mobile Monkey discovered that posts with graphics had 650 per cent more interaction than posts that were merely text.
   
   Graphics, in the form of photos, reports, charts, and illustrations, communicate your story to your target audience and draw their attention to your brand’s offers. With good graphic design, you might make a good initial impression on those who are observing. Your target audience will generate positive judgments about your product, service, or brand if you employ aesthetically pleasing, properly made graphics.
   
   Keywords serve as the cornerstone for your social media and website content. By matching your keywords to the ones, audience used when searching on a search engine, visitors to your site can be sure they’ve arrived at the right spot.
   
   Similarly, hashtags let you reach a wider audience. Hashtags are used to organise social media information relevant to specific themes. People that are interested in specific topics choose to follow relevant hashtags and check them on a frequent basis to see if anything new has been added. If such people find your content intriguing, they may decide to follow you in order to see more of it.
   
   Brand awareness, thought leadership, audience engagement, and lead creation are all commercial and social media objectives that require right amount of visibility of your content. It allows you to establish yourself as a go-to spot for your consumers, whether they’re looking for amusement, information, or inspiration and this is possible only when your contents have right visuals with contrasting keywords. Developing graphics that will quickly attract and engage your prospects should be the prime focus when creating content for any of the social media platforms.
4. Consistency
   Maintaining brand consistency allows you to expand your audience engagement and reach. To acquire traction among your target audience, you must be distinct, from the tone of voice used in communications to the aesthetics of your accounts.
   
   Maintain a consistent tone in your social media communications. Age, gender, interests, and goals are all factors that classify people into groups, and understanding which group you’re speaking to allows you to use a tone of voice that your audience will understand.
   
   When it comes to posting content, strike a balance. Make sure you’re not posting too much of one form of material while not sharing enough of another. Having a publishing schedule ensures that you post consistent content. Make a schedule for each day’s posts on each social media channel, and stick to it.
   
   Maintain a consistent length for your posts. Posts that are unnecessarily long might be tedious to read and unpleasant to the eye. The same may be said for overuse of hashtags in posts.
   
   Your profile should be visually appealing. Make sure your profile has a consistent theme. When altering photos on Instagram, stick to a colour scheme and use the same filter every time. This ensures that your images and postings are consistent and coordinated, which has a better impact on customers.
   
   It’s a delicate art of balance. Aim to communicate in a way that is both authentic to your business and resonates with your target audience. When choosing your voice and the content of your posts, keep your purpose, vision, and values in mind. This will help you achieve the balance and consistency you need to sell effectively on social media.
5. Measure your results
   While increasing your company’s visibility is essential, your primary goal should be to provide tangible outcomes.
   
   The above-mentioned points won’t make any sense until you check if your social media initiatives have yielded favourable outcomes by measuring them. Furthermore, if they haven’t done so before, measurement can aid in determining what changes are required. You can then reassess your goals based on your findings, depending on what you want to accomplish with your campaign.
   
   Lead generation, sales, revenue, new customers, clicks, registrations, and other metrics can all be used to calculate social media ROI. This could involve looking at the number of comments, retweets, shares, and likes a certain post has received. That is the type of information that may provide genuine value to your company and provide insight into how to reach your objectives.

Following the stages outlined above as you create and adjust your law firm’s social media strategy will ensure that you get the best and visibility ROI possible.

Take your first and the wisest step and connect with us on any of your preferred social media platforms (LinkedIn / website/ Facebook / Twitter ).